Social media has become a vital means for brands to directly engage and communicate with your consumers. While a solid social strategy is fundamental, it’s not as easy as you might think. Some brands have truly mastered the art of the hashtag, but others have shown us the definition of a social media blunder. To honor the former for their hard work, we made a list of our favorite brands on social media.
#1- Wendy’s- Twitter
Who ordered the Tweet with extra sass? Wendy’s pulls no punches and breaks the normal rules on social media. Known for their willingness to engage in petty comment section debates and ability to roast competitors, Wendy’s always keeps us entertained with their spicy disposition.
#2- Fake RC Cola- Twitter
So this isn’t a real social media account, technically, but it shows the amount of power brands can leverage on social if they do it right. RC Cola has been around since before World War I, but it’s not exactly a relevant brand today, which is probably why they didn’t have a Twitter account in 2017. Some opportunistic Internet users took notice of this void and started an account for them.
They then proceeded to use the account, which everyone believed to be real, to fire off snarky comments at other brands. People seemed to like what they saw, and the account gained more than 10,000 followers in two months. All this came to a halt when the account took a shot at the Commander and Chief’s typo and the real RC Cola’s parent company asked Twitter to shut it down. However, if a fake account for an irrelevant brand can get that much attention so fast, imagine what social can do for you.