On February 9, 1991, Saturday Night Live introduced the world to Stuart Smalley, a caring nurturer, a member of several 12-step programs, but not a licensed therapist. If there’s one thing I’ve learned from Stuart, it’s that some things in life (or business) can be scary, and that’s okay. Creating an effective marketing strategy is no different.
In marketing, we are constantly asking our clients to take a look in the mirror and ask themselves questions they may not want to answer, or worse yet, even know how to answer. And that’s not okay.
Are they good enough? Are they smart enough? And doggonit, do people like them?
So why is marketing so scary for so many business owners? It’s because an effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating – to the exclusion of all other ways of doing, acting, and creating.