Marketing Minute- Taylor on Emojis

Do it!

Why use emojis? Well, you only have about 40 characters in your email subject line! The best way to save space is to use relevant emojis! It not only saves space, but it adds flair to anyone’s inbox. Therefore, higher unique open ratings! But, in order to get those unique opening ratings or conversions follow these steps-

Key tips!
A) Know your audience
B) Be relevant!
C) Do some A/B testing
And if it works for you
D) Just do it!! (… just don’t over do it)

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