Marketing Minute- Destiny on Customer Testimonials

Testimonials are ideal for social proof.

  • This gives you validation with new customers and establishes your brand.
  • Credibility is key to attracting new customers

Types of testimonials

  • Written
  • Video
  • Performs best

Who should you get testimonials from?

  • Get reviews from the kinds customers you want more of

Framework

  • Give some direction
  • Ask for problem, solution, and results.

When should you get testimonials?

  • All the time
  • Asking sooner is better

Get testimonials from your target demographic

Where to put testimonials

  • Social media
  • Website

How to get testimonials

  • Call
  • Email campaign

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