If you head over to our solutions page, you’ll notice the second solution listed is brand development. Full disclosure, that label is only partially true. While we can certainly create a stellar brand identity with logos, letterheads, and business cards, we don’t actually develop brands. That’s something companies have to do internally. This might seem paradoxical, but there’s an important distinction that needs to be made – the difference between a company’s brand identity and a company’s brand.
A brand identity is best defined as any name, term, design, symbol, or other feature that identifies a seller's good or service as distinct from other sellers. In simple terms, it’s anything that lets other people know who your company is. Brand identities, sometimes called branding systems, are a great opportunity to be a fantastic first impression and make you look good. This is our swing zone. We can draw up a unified logo, tagline, and other marketing collateral with one hand tied behind our back (it only takes one hand to work a computer mouse, so maybe that’s not too impressive). However, what we can’t do is create an entire brand for a company, because a brand is bigger than pixels.