The Power of Online Reviews

online reviews

How much of a difference can a few stars make in a business’s bottom line? According to recent data, reviews can pack quite a punch. Whether it’s Facebook, Google, Yelp, or something a bit more industry-specific, online reviews can be a deal maker or breaker for inquisitive customers. Just think back to the last time you needed to find a new tire shop or restaurant for date night. You probably asked a few friends, but we’ll bet dollars to donuts you didn’t trust your friends enough to not vet their recommendations by checking online reviews. Don’t worry, you’re not a bad friend and you don’t have trust issues, because everyone else does the same thing.

Ninety percent of consumers will read reviews before visiting a business.  

As you’re letting that staggering number sink in a bit, here’s why that number is even more powerful than you realize. 

  • 88% of consumers trust online reviews as much as a personal recommendation
  • Businesses with excellent reviews earn 31% more from consumers
  • 72% of consumers say positive reviews make them trust companies more
  • 92% of consumers will buy from a company if it has a 4-star rating
  • 72% of consumers will buy after reading a good review
  • 32% of consumers will read 4-6 reviews before they trust a company
  • 86% will hesitate buying from a business that has bad online reviews
  • Yelp reports that a one-star increase will boost sales by 5-9% while just one negative review can cost a business 30 customers 
online reviews

reviews can pack quite a punch

online reviews

Another reason to get more online reviews is that reviews are a ranking factor for local SEO. Google loves brands that have a lot of good reviews because searchers love brands that have a lot of good reviews. According to MOZ's Local Search Ranking Factors Survey, online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.

With numbers like that, you can understand why businesses big and small across the country are clamoring for more good reviews. Getting reviews from customers isn’t always as easy as you think. In fact, there are entire 3rd party companies that do nothing but help businesses get more reviews. If you want to get more reviews from your company or improve your overall digital footprint, call Brookside Studios.

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