Campaign for managed IT division resulting in 263% ROI.
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Our Process
Step 1
Discovery
Step 1
No matter the size or style of your project, the first step is to meet with one of our account managers to hear about your business and access your needs. When it comes to marketing, everyone has different goals, expectations, and commitment levels. This meeting is designed to discuss those issues and get the necessary facts to prescribe a solution.
Step 2
Prescription
Step 2
With facts in hand, our team scrubs and diagnoses your problems and pain points. Our team crafts a plan and outlines all the details in a straight-forward proposal. Then we meet with you again to go over the plan and run through some initial ideas.
Step 3
Workshops
Step 3
After we've come to an agreement, we'll use one of the following two discovery workshops depending on the services you need.
Campaign
Workshop
Ongoing marketing campaigns require a more goal oriented approach, so we conduct a campaign workshop. With your help, we will compile and prioritize every fact about your business and customers, and set a single objective for your campaign. This objective will be as specific as possible.
1
Data Collection
After we’ve come to an agreement, we’ll use one of two discovery techniques depending on services you need.
2
Goal Setting
Using a series of lists, your input, and the facts you provide, we designate a marketing objective that is granular and achievable.
3
Brainstorming
Now that the objective is set, we put our thinking caps on, come up with lots of great ideas, and pick the best one.
4
The Big Reveal
To make sure we don’t put the cart before the horse, we show you the creative concept to get your blessing.
5
Details, Details, Details
After getting the green light from you, we plan the campaign by creating timelines, deciding on platforms, and troubleshooting.
6
Get the Party Started
We set the campaign loose; monitoring and fine tuning along the way.
7
Final Review
Once the campaign has run its course, we sit down with all the analytics, see how we did, and get ready for the next one.
Brand
Workshop
For projects that need a strong visual and creative aesthetic, such as websites or brand identities, we pick your brain through a series of abstract exercises to find the best imagery, tone, and informational hierarchy.
1
Initial Team Brainstorm
Before the ink is even dry on the contract, we have a meeting of the minds to brief everyone on the finer points of both the client and the project.
2
Mood Board
To take your design temperature and understand your definition of commonly used words, we show you a series of designed objects and let you pick your favorites.
3
Design Presentaion
After our noses spend some time with the grindstone, it’s time to reveal the home page comp design. The goal is to gather critiques and discuss changes that need to be made.
4
Site Breakout
Now that we have your stamp of approval, our crack team of coders do their best Dr. Frankenstein impression and work their magic until "IT’S ALIVE!"
5
Testing
Like a seasoned exterminator, we scour every nook and cranny of code looking for bugs. Putting sites through the ringer guarantees a problem free launch day.
6
CMS Training
Unlike our competitors, we built our own custom backend system. To make sure you can navigate and make updates, we go over some basic functions for you.
7
Launch the Site
This is where we send your site into the world-wide web’s stratosphere for anyone and everyone to marvel in amazement. We have liftoff!
