Free Content Marketing Ebook: It's Not About You

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More than ever, your target audience is educating themselves about your service, product, or even your industry before ever contacting a sales representative. How are you supposed to compete with this ever-growing mountain of data? 

The answer: earn their trust by providing the most helpful and engaging resources possible.

To help you do this, we're pleased to offer a free ebook; It's Not About You: Content Marketing Made Realistic by our very own content marketing specialist, Ken Lane. Earn your audience's trust with helpful resources.

woman taking notes from computer screen

Earn your audience's trust with helpful resources.

woman reading computer with coffee

In this 136-page ebook, It’s Not About You, you’ll learn the ropes of:

  • The philosophy of audience-centric content marketing
  • Finding the content creator within
  • Creating engaging content
  • Leveraging brand personas
  • Less well-known keyword research techniques
  • Creating usefulness in your content
  • Using storytelling to make your content relatable
  • How to keep your audience reading
  • Optimizing your writing and editing processes
  • Distributing your content
  • Writing compelling landing page copy
  • Working with a ghostwriter
  • And much more!

Though this book is arranged in order from learning about the mindset of content marketing philosophy all the way through to the nitty-gritty of content distribution, feel free to jump from section to section as you see fit. 

Using the form on this page, you can let us know where to send your ebook.

If you don’t immediately see the email appear, check your spam or junk mail folders.

woman reading ebook and book
Giving Your Company Blog Usefulness “CPR”
How helpful is your company blog? Increase the usefulness of your blog to earn the trus...
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The Three Kinds of Logos
Did you know there are three basic categories all logos can fall into? Each category ha...
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Close Deals with Content
There will be the inevitable handoff from marketing to sales in any marketing campaign....
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Close Deals with Content

There will be the inevitable handoff from marketing to sales in any marketing campaign. However, this handoff shouldn’t be a clean break.